Analytics
Platform Metrics
Available analytics metrics for each social media platform.
Different social media platforms provide different types of analytics metrics. This guide lists all available metrics for each platform supported by Postpone.
- posts - Number of posts submitted
- upvotes - Total upvotes received
- comments - Total comments received
- total_engagements - Total engagements
X/Twitter
- posts - Number of tweets posted
- likes - Total likes received
- replies - Total replies received
- retweets - Total retweets
- quote_tweets - Total quote tweets
- impressions - Total impressions
- url_link_clicks - Total URL link clicks
- user_profile_clicks - Total profile clicks
- total_engagements - Total engagements
- engagement_rate - Engagement rate
X/Twitter analytics only include posts submitted through Postpone. Posts created directly on X/Twitter are not included in analytics.
- posts - Number of posts published
- likes - Total likes received
- comments - Total comments received
- follows - Follows gained from posts
- impressions - Total impressions
- shares - Total shares
- profile_activity - Profile activity generated
- profile_visits - Profile visits from posts
- total_interactions - Total interactions
- reach - Total reach
- total_engagements - Total engagements
- engagement_rate - Engagement rate
TikTok
- posts - Number of videos posted
- likes - Total likes received
- comments - Total comments received
- shares - Total shares
- impressions - Total impressions
- total_engagements - Total engagements
- engagement_rate - Engagement rate
Threads
- posts - Number of threads posted
- likes - Total likes received
- replies - Total replies received
- views - Total views
- reposts - Total reposts
- quotes - Total quote posts
- shares - Total shares
- total_engagements - Total engagements
- engagement_rate - Engagement rate
- posts - Number of posts published
- likes - Total likes received
- comments - Total comments received
- impressions - Total impressions
- clicks - Total clicks
- shares - Total shares
- total_engagements - Total engagements
- engagement_rate - Engagement rate
YouTube
- posts - Number of videos published
- likes - Total likes received
- dislikes - Total dislikes received
- comments - Total comments received
- views - Total views
- favorites - Total favorites
- total_engagements - Total engagements
- engagement_rate - Engagement rate
Bluesky
- posts - Number of posts published
- likes - Total likes received
- replies - Total replies received
- reposts - Total reposts
- quotes - Total quote posts
- total_engagements - Total engagements
Mastodon
- posts - Number of posts published
- likes - Total likes received
- replies - Total replies received
- reposts - Total reposts
- total_engagements - Total engagements
- posts - Number of posts published
- likes - Total likes received
- comments - Total comments received
- impressions - Total impressions
- impressions_unique - Unique impressions
- engaged_users - Total engaged users
- engaged_fan - Engaged fans
- video_views - Total video views
- clicks - Total clicks
- clicks_unique - Unique clicks
- total_engagements - Total engagements
- engagement_rate - Engagement rate
- posts - Number of pins published
- reactions - Total reactions received
- comments - Total comments received
- impressions - Total impressions
- pin_clicks - Total pin clicks
- clickthroughs - Total clickthroughs
- total_engagements - Total engagements
- engagement_rate - Engagement rate
Tumblr
- posts - Number of posts published
- notes - Total notes (likes + reblogs + replies)
- total_engagements - Total engagements
Platform-Agnostic Metrics
When using queries that support multiple platforms simultaneously (like Aggregate Social Account Post Metrics), you can use these platform-agnostic metric names that automatically map to the appropriate platform-specific metric:
- likes - Maps to likes (most platforms), upvotes (Reddit), or notes (Tumblr)
- comments - Maps to comments (most platforms) or replies (X/Twitter, Threads, Bluesky)
- followers - Returns the current follower count for the account
- impressions - Available for platforms that track impressions
- views - Available for platforms that track views
- shares - Available for platforms that track shares
- reach - Available for platforms that track reach
Metric Availability
Not all metrics are available for all platforms. When you request a metric that isn't supported by a platform, it will be excluded from the results or returned as 0 depending on the query.
The
posts metric is always available and represents the total number of posts published during the specified time period.